DONATELLO D’ANGELO - FLORENCE

For a clear interpretation of the announcement’s requests from a strategic point of view. The sign expresses the historical values of the Real Cantina Borbonica with originality and efficacy, by means of a modern interpretation of the crown’s icon (that evidently draws inspiration from the Bourbon’s emblem) where you can also read a M of Museum referring to the new “Museum of historical cultural and farm traditions”, whose matrix is a decoration of the Sicilian cart. All the references to the Sicilian folk culture are included in a sign that expresses its wealth and variety, also respecting all those criteria of effectiveness which characterize a good logotype. What is more, the judges have noticed that the sign lives up to the institution’s expectations that wants to turn the new Museum to a young public, following those values like energy, innovation and freshness, which are usefull to mark out the Real Cantina Borbonica of Partinico in the crowded environment of the regional and national cutural offer. The possible uses of the sign indicate a compositional direction of remarkable originality, openess and flexibility.

The mark consists of elements which draw inspiration from the decoration of the traditional Sicilian cart. The mark reminds the shapes of a royal crown in Baroque style which makes a clear reference to the Bourbon identity of wineries. He mark shows the letter M making reference to the word Museum.